Although tables and graphs are very useful in representing the demand for a product, equations are sometimes used as well. Although many students try to avoid using equations, this is actually the easiest (and shortest) way to represent the demand for a product. For example, what if I wanted to know how many cases of wine consumers would be willing to buy if the price of a bottle of wine were $21? Getting the precise number from the table may be difficult. It would require extrapolating from the points that are there. On the other hand, if I gave you an equation it would be very easy.

Suppose I told you the demand for red wine was represented by the following equation:

Q = 70,000 - 2,000*P

First, let's look at the prices we've already used. If the price of a bottle is $10, just insert that into this equation:

Q = 70,000 - 2,000(10)

Q = 70,000 - 20,000

Q = 50,000

This is the same as we see in our first table (and in the first figure).

If the price of a bottle of wine were $20, we would have:

Q = 70,000 - 2,000(20)

Q = 70,000 - 40,000

Q = 30,000

If something other than the price of a bottle of wine were to change, this would mean the equation itself would change. For example, the demand for wine after the scientific studies were released is:

Q = 70,000 - 2,000P + 30,000

Q = 100,000 - 2,000P

So if the price of a bottle of wine were $10, we would have:

Q = 100,000 - 2,000(10)

Q = 100,000 - 20,000

Q = 80,000

You can see for yourself you get the other entries in our table (or graph) if the price of a bottle of wine were $20 or $30. As before, this is the same number we had before.

We can now easily use this equation to determine the quantity demanded of wine if the price of a bottle were $21:

Q = 70,000 - 2,000(21)

Q = 70,000 - 42,000

Q = 28,000

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